Get your ads displayed on
IKAROS' digital screens
The Problem with Traditional Advertising
Competitor Interference
One of the primary challenges with paper ads in India is the risk of competitor interference. With limited control over physical advertisements, your investment can easily go to waste if your ads are covered or replaced by competitors. This not only diminishes the visibility of your brand but also hampers the effectiveness of your marketing efforts in a highly competitive market.
Slow Deployment
Changing paper ads in India can be a slow and labor-intensive process. This not only leads to delays in updating your advertising content but also introduces inefficiencies in your marketing campaigns. In a fast-paced business landscape, where market trends and consumer preferences evolve rapidly, delayed deployment can often result in missed opportunities and a failure to stay ahead of the competition.
Static Content
Indian businesses face the challenge of adapting to the dynamic market landscape. With traditional paper ads, you are limited to displaying one message for extended periods, making it difficult to keep up with evolving market trends or update your content to reflect new promotions, offers, or product launches. This lack of agility can hinder your ability to engage with your target audience effectively.
High Paper Waste
In a country as vast and populous as India, traditional advertising methods contribute to significant paper waste. This not only harms the environment but also adds to the overall costs associated with printing and distributing paper ads. As sustainability becomes a growing concern for businesses and consumers alike, the need for eco-friendly advertising solutions has never been more pressing.
Lack of Analytics
Tracking the performance of traditional paper ads in India presents unique challenges. Limited access to accurate data and insights makes it difficult to measure the return on investment (ROI) of your advertising efforts. Without reliable analytics, you may struggle to optimize your campaigns, target the right audience, and make data-driven decisions that maximize your marketing effectiveness.
with Ikaros' innovative digital advertising solutions.
The IKAROS Advantage
Ensured Ad Prominence
Digital screens ensure that your ads remain prominently displayed and visible at all times, eliminating the risk of being overshadowed by competitors.
Rapid Ad Deployment
With our digital solution, you can deploy new ads instantly across multiple locations with just a few clicks. Our screens are strategically placed in high footfall areas, maximizing your ad's reach and impact.
Flexible Ad Scheduling
Dynamic ad content, enabling you to change your ads within hours or even throughout the day. This flexibility helps you stay relevant and responsive to market trends and customer needs.
Sustainable Digital Ads
Our digital ad screens offer a sustainable alternative, completely eliminating paper waste. This eco-friendly approach not only helps the environment but also aligns with modern consumers' values.
Real-Time Insights
We provide seamless tracking of outlet analytics, giving you real-time insights into your ad performance. Make informed decisions with precise data at your fingertips, enhancing the effectiveness of your marketing strategies.
30% Higher Recall
Forget forgotten flyers! digital screens in bricks and mortar shops grab attention, boosting ad recall by 30% compared to traditional BTL methods.
25% ROI Boost
Stop guessing! real-time analytics let you track and optimize campaigns, leading to an average 25% improvement in your BTL campaign ROI.
Instant Deployment
Time is money! Deploy new BTL campaigns across our entire network instantly with just a few clicks, maximizing campaign agility.
Eco-Friendly Advantage
Go green! eliminates paper waste associated with traditional BTL, promoting a sustainable advertising approach.
Spotlight
is the new trend.
Illuminate your brand with the power of Ikaros' cutting-edge digital screens, capturing attention and captivating audiences. Are you ready to make your mark in the world of marketing and advertising?